Navigating PFAS with communities
Learn how to strengthen public trust, improve risk communication and accelerate PFAS decision-making.
Lessons in trust, transparency and transformation
Learn how to strengthen public trust, improve risk communication and accelerate PFAS decision-making.
Is your PFAS communication undermining public trust?
Per- and polyfluoroalkyl substances (PFAS) investigations often stall not for lack of science, but due to anxiety, mistrust and confusion in affected communities. With regulations shifting across countries, states and provinces, even well intended updates can be perceived as inconsistent, eroding confidence and slowing action.
This report unpacks how to navigate the human side of PFAS with clarity and empathy, so technical work can proceed with community support.
What’s inside?
Equip your team with engagement practices that build trust and accelerate action.
- Best practices for community engagement in PFAS assessments
Gain a clear understanding of the hurdles involved, so you can successfully engage communities. - A plan for proactive community engagement
Move from understanding the challenges to implementing a tactical plan for proactive and empathetic engagement. - The evolving and complex regulatory landscape of PFAS
Learn how differing global, national and regional standards shape expectations, so you can communicate regulatory decisions with clarity and credibility. - Charting a path forward
Access a practical roadmap for building and maintaining trust with affected communities.
“It’s important to recognise that social licence is an outcome earned within the community. A social licence, or ‘social licence to operate,’ reflects the trust, confidence and support that stakeholders give to an organisation. It’s not a formal permit but is earned through active involvement, transparency and addressing community concerns. Effective engagement involves creating awareness, building relationships and safeguarding procedural and distributional fairness.”
“When engaging communities on PFAS, it’s not enough to inform; we must involve them directly, consistently aiming to understand and consider their concerns and aspirations. Early, honest and culturally-aware engagement is the foundation of any successful PFAS community response.”