Navigating the global business landscape in 2024: GHD’s insightful analysis unveils nine key trends and challenges
GHD releases a forward-looking report outlining the nine key issues shaping businesses in 2024. The analysis outlines the strategic opportunities amidst decelerating growth.
29 February 2024 — GHD’s inaugural Global Outlook delves into the intricacies of the global business landscape in 2024, outlining the nine key issues that will define the year ahead. The 2024 GHD Global Outlook provides a comprehensive analysis of trends, challenges and opportunities for companies across diverse industries. This analysis serves as a compass for decision-making Informed by GHD’s strategic focus on making water, energy and communities sustainable for generations to come.
Interconnected risks set the stage for 2024
The report scrutinises the persisting and evolving challenges facing businesses, including ongoing geopolitical tensions, the impact of climate change and stubborn inflationary pressures. Building on the trends observed in 2023, the analysis explores the intricate web of interconnected risks that demand strategic attention and proactive management, including cybersecurity and supply chain disruptions.
Opportunities for strategic focus and investment
The report highlights transformative opportunities for strategic business focus and investment in 2024, driven by technological advancements such as generative AI, clean energy and sustainable solutions. Businesses that take concrete steps to overcome potential headwinds and are prepared to capitalise on new and emerging opportunities are well-positioned to outperform their peers in 2024 and beyond.
Sonia Adams, Chief Client Officer, emphasised the rationale behind the report’s release, stating, “Being prepared not only to be resilient to change but to take advantage of it requires a deep understanding of the business landscape.”
The report also includes a self-assessment tool for readers to assess their company’s preparedness to navigate the year ahead.
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GHD es una empresa líder de servicios profesionales que opera en los mercados mundiales de agua, energía y recursos, medio ambiente, infraestructura y edificaciones, y transporte. Comprometidos con la visión de lograr que el agua, la energía y las comunidades sean sostenibles para las futuras generaciones, GHD ofrece soluciones en asesoría, servicios digitales, de ingeniería, arquitectura, medio ambiente y para la construcción a clientes del sector público y privado. Fundada en 1928 y propiedad de sus trabajadores, GHD cuenta con una red de más de 11.000 profesionales conectados en más de 160 oficinas en cinco continentes.