Ideally, complex problems will have a comprehensive solution. But, when it comes to innovation design, it’s never quite that easy. The pathway to identifying a solution should be dynamic, interactive, and multi-faceted. Within GHD Digital’s innovation consulting practice – D-Lab, we offer a business model and innovation course that helps our clients develop solutions by adopting an innovation mindset. Our unique approach can be applied to any business, industry or challenge.
Innovation goes beyond technology, products and processes. The new competitive landscape requires a more holistic and strategic perspective based on the concept of business models. Odyssey 3.14 is a pioneering framework that helps invent or reinvent business models. This highly innovative approach was developed by Professors Laurence Lehmann-Ortega and Hélène Musikas from HEC Paris. It has proven to be a very valuable methodology for start-up entrepreneurs, business managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a disciplined way.
We have reframed the Odyssey approach, combining it with purpose-led thinking, systems-thinking, co-design and design thinking. In doing so, we support our clients’ lateral and holistic thinking about their future. Through collaborative workshops and immersive experiences, we take senior leaders on a journey to discover, challenge and reimagine their business models. We tap into leaders’ expertise while challenging them to think beyond “what is” or “what could be.” The process is immensely successful as their own people are exploring different ideas and facets of the organisation.
At the heart of this approach, we believe innovation must be driven from the inside for several reasons:
- Innovation is driven by your people: The people within the organisation have the expertise and are best positioned to identify and solve the problems they face.
- Innovation is a mindset: It comes from a place of empathy and the desire to make positive change. If organisations take on an innovation mindset, implementing change in the organisation is easier. Those who have participated in the process become the change catalyst themselves, with change occurring from the inside. Here, employees become involved, empowered, and committed to the result.
- Innovative organisations are nimble: Organisations and systems are constantly evolving to meet new customer and societal demands. If we innovate from within, we can respond to new changes in the industry quickly and competently.