Moving beyond predict and provide approaches to shape the future of transport networks

Authors: Brendan Langfield, Maddy Stahlhut
Cycling and walking trail along a river

At a glance

At the IPWEAQ-NT Annual Conference in October, Brendan Langfield, Program Execution Leader – Strategic Growth Initiatives, and Maddy Stahlhut, Civil Engineer – Integrated Transport Planning, presented new approaches to active transport demand modelling. These methods aim to address the current challenges in the transport planning process.

Building on recent Queensland case studies and emerging modelling approaches, we continue this discussion by exploring ongoing challenges in justifying investment in active transport infrastructure. We also propose people-centric methods could make a better case for investment in walking, cycling, and other travel modes, while supporting truly integrated planning.

New modelling approaches reveal how people-focused planning drives investment in active transport infrastructure.

The ongoing challenges of making the case for active transport investment

While interest in cycling and walking continues to grow, making the case for investment in active transport infrastructure remains challenging for planners and decision-makers. Traditional demand forecasting methods for walking and cycling often use a predict and provide approach, which tends to be simplistic and relies on comparison studies or historical data.

The following provides further detail on the specific challenges and limitations associated with current predict and provide approaches:

  • Data limitations: Most demand forecasting for walking and cycling relies on using historical data to predict future trends. Active transport travel is particularly sensitive to various environmental factors, and to gain a representative data set require longer collection periods1. More advanced spatial analysis methods, typically reserved for the largest projects as it is costly, also require extensive data sets, yet still are not as developed as vehicular models. As a result, there is an increased likelihood of inaccurate forecasting, ultimately making it difficult to predict the impact of new infrastructure.
  • Behavioural complexity: In Queensland, more than half of people either ride or are interested in riding, but willingness varies2. Factors like the perceived attractiveness of new facilities, the quality of existing infrastructure, and whether trips are for recreation or transport all influence outcomes but are hard to quantify. This makes it challenging to utilise past trends as a basis for predicting future trends.
  • Contextual factors: While there is guidance available to inform demand modelling assumptions, these only provide guidance and do not consider site specific complexities. For example, areas with little public transport, such as regional locations, tend to see less mode shift to active transport. High-quality, well-located projects in areas with poor existing provision are more likely to succeed, but these opportunities are not always easy to identify in advance.
  • Evolving mobility: The rapid uptake of e-bikes and e-scooters is changing traditional mobility patterns. In Queensland, there are an estimated 70,000 privately owned e-scooters3,  and more than half of e-bike riders have shifted from car travel4. This presents both opportunities and regulatory challenges, especially regarding safety. 

Case studies: What the data shows

These case studies show the wide range of influences on demand forecasting for active transport. Changes in demographics, policy, planning and technology all shape how we plan, design and build public infrastructure. The predict and provide approach estimates future needs based on past patterns and then aims to meet them. In contrast, the vision and validate approach defines a preferred future and objectives, then identifies the option most likely to achieve them. We use different tools to support a vision and validate the demand modelling process.
North Brisbane Bikeway

This major corridor connects the Brisbane CBD to the northern suburb of Chermside, addressing a significant infrastructure gap. In 2023, the Department of Transport and Main Roads (TMR) evaluated the corridor using counts, surveys, and video analysis. Key findings include: 

  • A significant increase in active transport demand, with pedestrian numbers doubling in the four years to 2023, and cyclist demand tripling in the seven years to 2023.
  • Very high rate of diversion to the facility from surrounding on-road routes. Before construction, 90 percent of riders in the area preferred on-road routes, compared to less than 1 percent after the facility opened.
  • The bikeway encouraged more people to use active transport, with 22 per cent of bike riders choosing to ride instead of catching public transport.

What this tells us: Most riders were reassigned or diverted onto the facility, likely due to the infrastructure improvement provided. Moreover, the level of public transport mode share diversion to active transport is higher than typical rates for this context. This indicates that visioning and implementing high-quality active transport infrastructure that meets the needs of users, results in significant uplift in active transport.

Redlynch Connection Pathway

This project delivered in 2014, provided a new scenic, off-road, shared pedestrian and bicycle path in Cairns. The path was implemented to provider a more direct and safer connection between two large suburban areas west of Cairns CBD. An evaluation was undertaken two years after opening, with key findings including:

  • Substantial active travel on the corridor with up to 800 users per day – usage that would not have occurred without it.
  • Significant mode shift from private vehicle travel was achieved with 78 percent of bike riders noting they would have travelled by car if the path was not there.
  • The path also caters for strong recreational demand with those walking doing so for around six kilometres per day, further contributing to associated health benefits.

What this tells us: Demand forecasting for new facilities where there is no existing active transport infrastructure is difficult as there are no past trends to predict future trends. Suggested diversion rates for mode shift from other modes, or new (or induced) demand do not account for site specific considerations, such as the scenic and recreational appeal of this particular corridor.

Moving towards new approaches to understanding active transport demand

The case studies show that forecasting active transport demand cannot rely on a single model or dataset. Understanding how and why people move requires a suite of new approaches that blend data, behavioural insight, and place-based context. Across Australia, planners are increasingly adopting approaches that shift the emphasis from predicting behaviour to enabling it – positioning people, place, and policy outcomes at the centre of the investment process. 
1. Vision and validate – starting with the desired future
The vision and validate approach defines the desired outcomes, for example a target level of walking or cycling participation, and then tests strategies that could make that future achievable. Instead of assuming that future demand will replicate the past, it asks: what would it take for more people to choose active modes, and which interventions will deliver that shift? This reframes modelling from a retrospective exercise into a strategic planning tool aligned with policy and community aspirations.
2. People-centric modelling – starting from real needs
Rather than relying on current travel modes and trips, new models start with where people are, where they need to go and how they want to get there. This approach removes constraints around mode choice and reveals latent demand for active transport. It also highlights the limitations of using data like Strava, which captures current behaviour but may not reflect suppressed or potential demand.
3. Data analytics and behavioural insights
There is a growing opportunity to use data analytics to better understand trip rerouting and induced demand, especially as transport requirements shift with population growth, technology (e-mobility), and changing attitudes. This is particularly important for brand new facilities, where historical data is unavailable.  This data-driven understanding is key to designing facilities that attract new users, not just serve existing ones.
4. Scenario-based planning and adaptive modelling
Rather than relying on static assumptions, scenario-based models test a range of possible futures, such as varying e-bike adoption, density changes, or policy interventions, to understand how demand might respond under different conditions. This acknowledges uncertainty and supports more resilient, adaptive planning. As technologies and behaviours evolve, models can be updated quickly, providing a dynamic evidence base for future investment.
5. Movement and Place – embedding the place-based context
Frameworks such as ‘Movement and Place’ provide the bridge between these data and behavioural approaches by situating movement within its context – the street, the activity, and the community it serves. ‘Movement and Place’ shifts the focus from optimising single-mode throughput to creating balanced, people-oriented networks that support local destinations and community life. When applied to demand modelling, it reflects not only how people move, but why they move in particular places.
6. Integrated Planning Across All Modes
Active transport should never be planned in isolation. A people-centric approach works best when all modes – cycling, walking, public transport, and private vehicles – are considered together. Every mode has a place on our road network, but not every space is for everything. The goal is balance: using our finite road assets in the most effective way to create safe, efficient, and inclusive networks.

Closing the gap: What these new approaches achieve

Together, these emerging methods shift the focus from predicting demand based on what exists, to shaping demand for what communities need. They enable planners to:

  • Capture latent and suppressed demand, revealing the true potential of walking and cycling when barriers are removed.
  • Reflect the diversity of local context, using frameworks like ‘Movement and Place’ to integrate spatial, social, and experiential factors.
  • Align investment with broader outcomes, by reforming decision and funding frameworks to value liveability, access, and wellbeing alongside efficiency.
  • Build confidence in investment decisions, by aligning modelling with desired, measurable community outcomes.

By combining these new tools and approaches, we can overcome the forecasting blind spots of traditional methods. We can collectively move toward a more dynamic, inclusive, and evidence-based understanding of how people want to move, and how we can plan infrastructure that empowers them to do so.

The way forward

To achieve greater investment in active transport means moving beyond traditional models and embracing more people-focused approaches. By setting a shared vision, using open-source data, and applying adaptive frameworks, planners can start to understand how people want to move, not just how they do today. This shift helps make a stronger, more relatable case for walking and cycling investment, creating healthier, more connected communities where transport supports equity, sustainability, and wellbeing.

But to really make this change stick, we also need to build better tools and evidence for active transport. Vehicle modelling has been refined over decades, but the same depth of data and analysis simply doesn’t exist yet for walking, cycling, or newer micromobility modes. Developing consistent, scalable ways to measure demand, and to capture the wider benefits for health, access, and community, will help level the playing field. With stronger evidence and smarter models, decision-makers can invest with greater confidence, supporting networks that move people efficiently while also helping places and communities thrive.

Queensland Government (Department of Transport and Main Roads), Pedestrian Demand Forecasting Guideline (2021)
Queensland Government (Department of Transport and Main Roads), Queensland State of Cycling Report (2022)
3 RACQ, Submission to the State Development, Infrastructure and Works Committee (2025)
Queensland Government (Department of Transport and Main Roads), Queensland State of Cycling Report (2022)

Investing in better tools – GHD’s Strategy to Street

Accurately forecasting active transport demand is difficult, yet we often treat it as a prerequisite for investment. Instead of asking if we should deliver walking and cycling infrastructure, we should recognise it as a fundamental for access and focus on where investment will have the greatest impact.

That’s why GHD developed Strategy to Street: a platform that bridges the gap between high-level transport strategies and on-the-ground implementation. By integrating diverse data sources and performance metrics, it empowers planners to make smarter, more balanced decisions across all modes of transport. The result? A more connected, people-centric network that prioritises safety, accessibility, and sustainability.

Find out more

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