Wembley Park Master Plan

Wembley Stadium, which sits in the Wembley Park estate, is used over 40 times a year, and the key challenge has been to ensure that the emerging designs, facilities and construction activities safeguard the visitor experience; delivering capacity safety and ease of movement objectives. The task was to provide strategic counsel across a wide range of design and operation workstreams associated with the development of the masterplan for Wembley Park. The masterplan is mixed use, with residential and commercial buildings, retail, leisure, parkland and civic squares. It also provides improved provisions for event and match day visitors (e.g. car and coach parking and upgraded public transport access).

We focused on event-day pedestrian movements for both sports and music, but also considered other groups using the area. This entailed: Several site-wide pedestrian count surveys at a series of major national finals; Spreadsheet and network based pedestrian flow analysis and congestion modelling; Detailed Legion simulations of crowd movement within the site (90,000+ users); and served as experts in Planning enquiries and negotiations with the local authorities.

Importantly, visitors continued to enjoy the Wembley experience, despite the volume of regeneration work surrounding the stadium – due in part to the considered contribution of our team. There was a significant amount of reputational risk at stake for our client if visitors were inconvenienced during an event at Wembley, and our input to the planning and delivery of the masterplan was an important element of the Risk Mitigation Plan. The masterplan continues to evolve and elements of it have either already been built or are now under construction. Designs have safeguarded pedestrian movement and our input has been highly valued and instrumental in successfully securing a series of Planning approvals.