Considering people movement can transform how people experience spaces, driving improved business performance.
Urbanisation is creating a shift in the demand for public spaces, be it sporting and entertainment grounds or cultural precincts and travel. Owners and operators are constantly grappling with the everyday challenges of maximising capacity in typically cost-constrained environments or making sure operational aspects such as the provision of merchandise, screens, and food and beverage services have been provisioned for revenue capture. The discipline of people movement is at the core of successful public spaces where there is people flow.
Creating successful places, through the science of human behaviour, to optimise these physical spaces for those who use them is at the heart of what we do.
Our purpose is to empower clients to make data-led decisions with our expertise in collecting and analysing movement, behavioural and demographic data. Using new and rich data types, we apply our pioneering algorithms to complex spatial data sets, extracting valuable insights to inform the design and operations advice of the built environment.
We interpret the results and make recommendations that deliver tangible benefits through a deep understanding of crowd dynamics. Ultimately this facilitates the integration of operations into a design that helps achieve your business objectives while generating value for your project or asset.
Our global track record comprises some of the biggest companies and most prestigious venues in the world.
Below are projects for Movement Strategies
Leveraging place data for Bath’s High Street recovery
We used people movement and behavioural data to increase foot traffic and drive economic recovery for the city of Bath.
