Queensland's Department of Transport and Main Roads (TMR) and the GHD-led design team are working together to identify opportunities to improve transportation services between Loganholme and Nerang - including the Coomera Connector Corridor and the existing Pacific Motorway (M1).
The proposed Coomera Connector Corridor is being considered to reduce traffic congestion and travel times on the M1, in addition to meeting the expected population growth of the northern part of Gold Coast.
The challenge
The aim of this project was to develop a corridor visualisation to communicate the purpose and benefits of the proposed Coomera Connector Corridor to TMR’s internal and external stakeholders. The video was developed to explain the concept of the Coomera Connector in a visual and easily understandable manner. The video had to communicate the current situation, the need for the project and the benefits of the proposed corridor to the community.
The solution
GHD's Immersive Digital Solutions Team (IDS) and the Transport Planning team worked together with TMR to produce a video to communicate the purpose and benefits of the proposed Coomera Connector Corridor to its internal and external stakeholders. The 1.5 minute video uses simple and to the point messaging to convey the proposed project. A combination of different mediums was used:
- The video was captured from both ground and drone locations, covering existing traffic conditions on the M1 Motorway
- 3D visualisation utilising GIS maps were incorporated, including suburb and road labelling as well as corridor paths
- Artist impressions were developed for ground-level visuals of the proposed Coomera Connector Corridor, showing a 6-lane motorway, public transport options and a shared pedestrian and cycle path
Editing all of the visuals together, with music and a supporting voiceover, provided a product that met TMR’s requirements.
The benefits
The video is regularly used by TMR to communicate the possibilities and benefits of the project to its internal and external stakeholders. It has been uploaded to the TMR website and is regularly used by news outlets when running stories about the project.
To date, the video has had more than 5,000 downloads and TMR has received positive comments from the community via online feedback tools.