Navigating the global business landscape in 2024: GHD’s insightful analysis unveils nine key trends and challenges

GHD releases a forward-looking report outlining the nine key issues shaping businesses in 2024. The analysis outlines the strategic opportunities amidst decelerating growth.

29 February 2024 — GHD’s inaugural Global Outlook delves into the intricacies of the global business landscape in 2024, outlining the nine key issues that will define the year ahead. The 2024 GHD Global Outlook provides a comprehensive analysis of trends, challenges and opportunities for companies   across diverse industries. This analysis serves as a compass for decision-making Informed by GHD’s strategic focus on making water, energy and communities sustainable for generations to come.

The report scrutinises the persisting and evolving challenges facing businesses, including ongoing geopolitical tensions, the impact of climate change and stubborn   inflationary pressures. Building on the trends observed in 2023, the analysis explores the intricate web of interconnected risks that demand strategic attention and proactive management, including cybersecurity and supply chain disruptions.   

The report highlights transformative opportunities for strategic business focus and investment in 2024, driven by technological advancements such as generative AI, clean energy and sustainable solutions. Businesses that take concrete steps to overcome potential headwinds and are prepared to capitalise on new and emerging opportunities are well-positioned to outperform their peers in 2024 and beyond.

Sonia Adams, Chief Client Officer, emphasised the rationale behind the report’s release, stating, “Being prepared not only to be resilient to change but to take advantage of it requires a deep understanding of the business landscape.” 

The report also includes a self-assessment tool for readers to assess their company’s preparedness to navigate the year ahead.

About GHD

GHD is a leading professional services company operating in the global markets of water, energy and resources, environment, property and buildings, and transportation. Committed to a vision to make water, energy, and communities sustainable for generations to come, GHD delivers advisory, digital, engineering, architecture, environmental and construction solutions to public and private sector clients. Established in 1928 and privately owned by its people, GHD’s network of 11,000+ professionals are connected across more than 160 offices located on five continents.