Global merger delivers integrated data-led consulting
UK people movement and analytics business, Movement Strategies, has joined forces with global consultancy, GHD Group.
The combination will see GHD better meet the changing needs of clients and communities by integrating strategic advisory, technical service excellence, and digital solutions. The merger strengthens GHD’s proposition in the global markets of transportation, property & buildings¸ water, energy & resources and environment, adding new and specialist asset expertise, including sport and events.
Movement Strategies was founded in London in 2005 as a crowd dynamics consultancy to help plan, design and operate crowded places such as stadiums, metros, and events, with the objectives of making them safer and more secure, maximizing capacity and utilization of the asset, enhancing visitor experience and improving profitability. It has grown to become the largest crowd and people movement consultancy worldwide and trusted to work on the most challenging or prestigious projects.
Building on its experience it has developed a leading position in analysing movement of people and their behaviour, by analysing large data sets derived from mobile phone networks, wireless networks, smart cameras and other sources. These data sets are all anonymised, aggregated and GDPR compliant. Applications include transport network demand dashboards, retail analytics, and smart city solutions; the data and insights are delivered to the client via a web based dashboard, rather than as a consultancy report.
Movement Strategies’ services include world-leading crowd dynamics and people movement consultancy for busy places. Its track record includes iconic places such as Mecca and the Eiffel Tower, mega events such as the Olympics, World Cups and World Expos, transport systems such as the Dubai Metro, and world-famous sports and entertainment venues such as Wembley Stadium, Wimbledon and the O2 Arena. Movement Strategies also applies privacy-compliant analytics of movement data to address the commercial objectives and consumer needs of its clients, which also include retail, transport and smart cities.
Together, GHD and Movement Strategies deliver a unique client value proposition. The combination of unrivalled expertise in designing and managing for the built environment with leading edge capability in rich types of data enables clients to improve the safety, efficiency and profitability of physical spaces.
Learn more about Movement Strategies here.
Advisory
GHD Advisory addresses the need for business outcomes that challenge the status quo in our rapidly changing environment. Underpinning our approach is the unique combination of creative thinking, sound business acumen and 90 years real-world experience in design, delivery and operations.
Digital
We combine our deep expertise in delivery of engineering, architecture, environmental, advisory and construction services with our understanding of existing and new technologies such as data and analytics, location intelligence, cyber security and risk, virtual and augmented reality, and mobility to deliver unprecedented value for our clients.
Property & Buildings
The continued development and regeneration of our communities requires a sophisticated planning, design and project management approach. At GHD, we deliver seamless solutions that incorporate planning, economics, engineering, and management to help maximise return on investment.
Transportation
The issues influencing transportation sustainability today and in the future - for industry, business and communities - involve a complex array of factors. We understand these issues and their impacts, and, through our globally connected network of professionals, work with clients to deliver solutions appropriate for every project, business, location, and desired social, economic and environmental outcomes.
